News & Newsletters
Expert Insights
Calendar & Products
Petfood Forum
Career Center
More
Sign In
Market Trends & Reports
Nutrition
Safety & Quality
Production
Packaging
Sustainability
Regions
Pet Food Marketing and Branding
Pet Food Marketing and Branding
Indigenous woman started pet treat brand from rabbit farm
The value of using all of an animal has ancient roots far deeper than pet food marketing trends related to sustainability.
Brand Insights
Insights into Wet Pet Food Quality
Kemin
Kemin Nutrisurance – Your partner in wet pet food. Brand Insights from Kemin.
Market Trends and Reports
Natural Balance and Canidae merge under Ethos Pet Brands
In March, the pet food companies announced their impending merger, but had yet to determine a name for the combined company.
Pet Food News
Animal welfare certifications for chicken in dog food recipe
Along with expressing the company’s ethos, committing to animal welfare may help Vero Beach, Florida-based pet food company Caru market its products.
Pet Food News
Novel proteins in pet food from microbes to bison
On one extreme, researchers explore means of producing protein from cells and microbes, pushing the bounds of technology. On the other, formulators look to ancient sources of protein raised` in ways that regenerate the planet’s degraded ecosystems.
News Hound
Wildlife conservation differentiates pet food brands
People who care about pets tend to care about animals in general. Sometimes pets lead people to appreciate wildlife in revolutionary ways.
Pet Food Ingredients
Pet food ingredients and product innovation
Learn about the current state of pet food ingredients and product innovation, particularly the challenges and pitfalls inherent in “ingredient demonization.”
Pet Food News
Purina sees pet food sales potential in emerging markets
Lower rates of processed pet food use overall in the developing world provide one advantage to pet food growth.
Pet Food News
Personalization of pet food trending in 2023
People adjust their own diets to influence their health, and pet owners want to do the same for their pets.
Pet Food News
How pet food marketing analytics can boost business
Pet food marketers in Latin America and around the world can benefit from using AI and other marketing analytics tools.
Pet Food News
‘Values-washing’ may alienate pet food customers
Stereotyping people based on their demographics has become increasingly unacceptable to pet owners and other consumers.
Pet Food Market
Purina PetCare made up 35% of Nestle’s global e-commerce in 2022
The end of the pandemic seems likely to reduce e-commerce expansion overall.
Pet Food Market
The growing importance of the brand-retailer relationship
Learn about the current state of the brand-retailer relationship in pet food, as well as how it’s evolving and how to make the most of it.
Page 1 of 12
Next Page